About Me.
Curiosity, love of learning and a passion to create impact for people through technology have always been my guiding lights.
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How to delight your customers and turn them into fans?
How to empower the teams and communities in your company to take ownership and create results? How to help the business perform better and save costs?
How to create better processes and free up time for creativity?
How to create new products and services to win the markets and the hearts?
How to be the innovative leader and communicate the change?
These are just some of the questions which have been keeping me busy as a leader for many years.
Now I am helping my clients and customers find the right answers for them.
WORk & EDUCATION
SINCE 2025
Founder and CEO of Propeller - AI Consultancy
My own company is starting as of 2025. Helping clients from around the world propel in their AI leadership journey!
since 2023
Supervisory Board Member
Supporting the boards of large companies (ASFINAG, EuroTeleSites AG) in their work as independent member focussing on digitalisation, AI and cyber-security.
2022 - 2024
CEO of leading Tech Agencies
Delievering project for customers of all sizes in the realm of Data, AI, Digitalisation, in Austria and abroad.
Working hand-in-hand with customers to create impact, while building teams and operating structures.
2008-2022
A1 Telekom Austria & A1 Group
From product marketing to digital services and communication, from marketing automation to data for impact projects - as Head of various departments and multimarket teams, we shaped the digital transformation of the telecommunications industry in CEE region.
2002-2008
Henkel
Brand, Product and Marketing Manager in Austria, CEE and in Serbia.
Created products based on thorough customer insights, drove up the market share and the revenues.
1996-2002
University of Vienna
Masters of International Business Administration, with focus on International Marketing and Supply Chain Management.
